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Exhibitors
I'm gathering information about the offers
What are the booth offers?
For bike brands:
We offer three location categories: Bronze, Silver and Gold, allowing you to choose your preferred location within the Exhibitor Village.
Pricing depends on your location category, booth size and the type of bikes or products you bring.
All packages include the same premium services, with prices starting from CHF 30/m² for bike brands.
For other equipment brands:
Price: 130 CHF/m²
Dimensions: Flexible
Find the full offer here.
Why are there different offers for bike brands?
Brands bringing e-MTBs benefit from preferential booth rates in exchange for providing a limited number of e-MTBs for festival activities, such as discovery and gourmet tours.
Brands bringing only muscular bikes benefit from a dedicated offer without any bike loan requirements.
Equipment and accessory brands can also participate through a separate exhibitor offer.
short e-bike tests.
What is included in my exhibitor package?
All packages include:
Booth space in your selected location category
Electricity, water, Wi-Fi and night-time security
Access to our bike and product testing management system
Brand visibility on the festival website and in the event programme
Contact details of your testers
10 activity passes and 3 bike lift passes per day
3 professional photos of your stand
4 invitations to at least 2 exclusive exhibitor gatherings
Do I need to provide bikes for festival activities?
If you participate in the E-MTB / Mixed offer, you will need to provide 1 e-MTB per 30 m² of booth space for day-long festival activities.
These bikes will be used for guided discovery and gourmet tours.
Brands bringing only muscular bikes or equipment are not required to provide bikes for these activities.
Can I benefit from a discount by bringing more bikes?
Yes! We want to encourage brands to bring as many bikes as possible for visitors to test.
For each additional bike brought beyond the required allocation, you may benefit from a CHF 300 discount, subject to the conditions of the exhibitor offer.
I'm registering
How can I register?
Registration for VBF27 opens on 27 October 2026 and closes on 1 June 2027.
Simply complete the exhibitor registration form with your preferred package, estimated booth dimensions and approximate number and type of bikes or products you plan to bring.
I have registered, what are the next steps?
Once you’ve registered, our team will guide you through the next steps.
Here’s the key timeline:
1 June 2027: Registration closes. Final confirmation of your booth dimensions, bike fleet and technical requirements.
1 July 2027: Confirmation of the Exhibitor Village layout and booth allocations.
15 July 2027: Distribution of the Exhibitors Guide, containing all practical information about event logistics.
I'm thinking about the logistics before the event
How does billing work?
If an invoice needs to be issued, you will receive it approximately two weeks before the event via email.
I'm thinking about the logistics during the event
How does setup/dismounting/parking work?
Stand setup takes place between Wednesday morning and Wednesday evening. Some stands may start being set up as early as Tuesday upon prior request to the organizers.
Dismounting begins as soon as the event closes on Sunday afternoon, and all stands must be dismantled by Monday noon.
More details will be provided in the exhibitor guide, which you will receive by email as the event approaches.
I still have a question that hasn't been answered...
We’re here for you! Send all your questions to exhibitors@verbierbikefestival.com, and we’ll make sure to respond faster than a downhill ride without brakes!